GetAboutAble Pty Ltd is a Canberra-based social enterprise that empowers people with mobility, hearing, vision, and other assistance needs to experience mainstream travel & leisure activities. GetAboutAble’s goal is to empower people with accessibility needs to get out and about by making it easy to find information about accessible infrastructure and activities, and to help the travel & leisure sector be more inclusive for people with a disability.
Canberra: More than inclusive, more than accessible tourism campaign
With financial support from the Australian Capital Territory, GetAboutAble is leading a consortium of tourist attractions, accommodation providers and other travel & leisure businesses to create a marketing campaign to promote Canberra as an accessible and inclusive tourist destination. The “Canberra: More than inclusive, more than accessible” campaign will showcase the breadth of Canberra’s tourism offerings as experienced by people with mobility, vision, hearing and other assistance needs.
The “Canberra: More than inclusive, more than accessible” campaign will combine GetAboutAble’s profound understanding of the accessible tourism market with the offerings of Canberra’s tourism providers to attract this lucrative market to the ACT. The Government has recognised the significant part that accessible tourism can provide to Canberra’s tourism recovery and the long-lasting economic and social benefits that this will have.
This feature first appeared in Travel Without Limits magazine. You can subscribe here.